The Pay Your Age sale began as a promotion for the company’s Count Your Candles birthday program. Kids Can Still Score A Bear During Their Birthday Month Guests with winning tickets will be assigned a date range to visit their Build-A-Bear store: June 24-26 or June 26-28. To avoid that catastrophe, Build-A-Bear is staggering guests in three-day windows to visit the store. Other stores, overwhelmed by hundreds of people awaiting the sale, shut down before they opened, citing “safety concerns.” Last year, the sale in July was a single-day promotion and some customers waited in line for up to seven hours. This year the promotion lasts for five days from June 24 through June 28. When registering for the promotion, a parent can use one ticket for up to two children. The notification includes a barcode they can print out or take to a Build-A-Bear store on a device to be scanned. John said the 200,000 tickets was how much the company’s data showed the company’s staff could accommodate. Once enrolled in the rewards program, guests will be notified via email by June 21 if they are among the 200,000 guests in the U.S., U.K.

Note: The minimum price to pay is $1 and theres a limit of one bear per child each birthday.

Bonus club member build a bear